Driving Sales Growth through Customer-Centric Innovation with Advanced Modeling & Simulation

Situation
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A global industry leader was stuck in a rut. Innovation relied on static presentations, hindering real-time problem-solving and collaboration. To break free, they envisioned an immersive innovation center powered by advanced modeling and simulation. However, assembling a dream team from across the company presented a double challenge: cultural barriers had previously hampered cross-functional collaboration, and complex government regulations threatened to stifle progress altogether.

The Catch

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Cultural barriers were just the beginning of the challenges facing this opportunity. Government regulatory barriers, both within the United States and with other governments, provided what were thought to be insurmountable

barriers to success. The team felt the best way was to start from scratch with a clean sheet approach.

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Innovative Actions
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Instead of a traditional, top-down approach, a lean leadership team was chosen and empowered to break new ground. These forward-thinkers embraced the Networked Economy of Working Capital and Opportunities™ (NEWCO™) approach, a concept and tool championed by Third Angle. This approach focused on leveraging the company's existing wealth of knowledge and expertise,  regardless of department or location.

Recognizing the perceived roadblocks to cross-company and international collaboration, the team employed a powerful technique. They reframed the central question from a defeatist "why can't we do this?" to an optimistic "why can we do this?". This simple shift in mindset ignited a problem-solving fire, paving the way for success.

Within a year, remarkable results unfolded. By strategically leveraging existing capabilities and talent across the company, the team built a robust innovation center. This internal powerhouse proved that groundbreaking results were possible without starting from scratch. Once they had harnessed the company's internal resources, they strategically sought external expertise to further enhance the center's capabilities.

Growth & Value

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The resulting modeling & simulation center became a game-changer, lauded by the CTO as the company's "best example of synergy." Customer innovation cycles plummeted from months to hours through real-time, simulated environments. Beyond innovation, the center emerged as a sales powerhouse, showcasing offerings in tailored simulations for each customer.

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Mini-Lessons Learned

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The project highlighted the importance of  adaptability. Complex systems, like the one created here, can lead to  unforeseen  outcomes. By remaining flexible and open to new possibilities, the team  was able to  capitalize on these unexpected behaviors and achieve success.

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